Chasing the Unicorn: Recruiting today’s fire and emergency services volunteers

Fire & EMS is a volunteering opportunity like none other; difficult if not impossible to describe, largely because of the tremendous impact you can have on the lives of others, yourself, and your entire community. Not many volunteering opportunities put the ‘real’ into real world experiences and education like fire and emergency services. Our challenge is to motivate the right audience towards serving with us. So, if you’re not focused on volunteer recruitment and retention, what are you focused on?