Alex Ford Joins First Arriving as Strategic Advisor to Guide Market Expansion of Technology & SaaS Portfolio in Public Safety and Local Government

Public Safety Veteran Brings More Than Two Decades of Digital Media and Public Safety Software Leadership to Strategic Advisor Role

Richmond, Va. (Aug 12, 2020) – First Arriving today announced it has tapped Alex Ford, a nationally recognized public safety leader and current First Arriving investor, to join its team as a Strategic Advisor. Ford will work closely with First Arriving’s leadership team to identify opportunities for growth and expansion across public safety and local government.

Ford joins a growing team focused on providing best-in-class technology solutions to departments, agencies, associations, public safety brands and nonprofit organizations nationwide.

“Alex comes to First Arriving with a deep understanding of public safety and an incredible breadth of knowledge as an industry executive and entrepreneur,” said Dave Iannone, CEO, First Arriving. “We are thrilled to have Alex’s guidance at this critical time of growth.”

Ford was the founder and CEO of Praetorian Digital, the leading learning and content platform for first responders and local government leaders, which was acquired by Riverside and merged with Lexipol, the leading provider of public safety policies, in early 2019. Combined with Praetorian, Lexipol offers an unequaled portfolio of content and SaaS solutions in the public sector and a network of digital media communities that includes,, and He combines deep experience in SaaS workflow products and online learning with 20 years in public safety and local government.

“First Arriving is poised for significant growth particularly in its dashboard business where its helping departments visualize and share mission critical data and information across multiple technology platforms,” said Alex Ford. “I’m excited to help guide its growth and strategic direction as well as continue to serve those on the front lines of public safety nationwide.”

Ford will be focused on customer acquisition, business development and helping scale sales and marketing to public safety organizations and local governments.

Alex can be reached at [email protected]

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