First Arriving to Power Fire Service Marketing for New 2020 INTERSCHUTZ USA Event


CHICAGO – Hannover Fairs USA, the US subsidiary of Deutsche Messe – one of the world’s largest and most active organizers of capital goods trade fairs, today announced that First Arriving, the leading marketing and technology solutions provider in public safety, and specifically to many manufacturers, service providers and agencies in the fire service, has become a key marketing partner for its INTERSCHUTZ USA event.

INTERSCHUTZ USA is Hannover Fairs’ USA launch of its highly successful INTERSCHUTZ brand, the leading fire service event globally drawing over 150,000 attendees to the Hannover Fair grounds. The INTERSCHUTZ USA launch will be held October 15-17, 2020 at the Pennsylvania Convention Center.

The principals of First Arriving have been at the forefront of technology solutions in the fire service since the first websites in that space were developed. Founders Dave Iannone and Christopher Hebert developed the first fire service website, in 1998 and established in 2007. Their marketing savvy also played an integral role in the growth of many Fire & EMS industry events over the years.

First Arriving now creates and manages websites, recruitment programs, digital signage, video production and marketing for hundreds of departments, suppliers and industry nonprofits. They also manage the web’s largest social media presence for firefighters on Facebook at Firefighters Worldwide.

“We’re excited about INTERSCHUTZ coming to the U.S. and for the opportunity to be a part of it,” said First Arriving’s Dave Iannone. “The fire and emergency services are ever-evolving markets and partnering with INTERSHUTZ USA to bring the latest trends, education and products to the market is an exciting opportunity.”

“I’ve known Dave and of the work he and Chris have done in the fire service since I got involved in 2004,” said Ed Nichols, Vice President of Events, Hannover Fairs USA. “When the concept was developed First Arriving was our logical choice to reach out to in order to strengthen our messaging and marketing team. They have an incredible passion for the industry and motivation to see INTERSHUTZ USA be successful as we launch and grow. You can’t ask for more in a partner.”

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INTERSCHUTZ USA will take place October 15-17, 2020, with Hands On Training and workshops slated to be held October 13-14. The event will take place at the Pennsylvania Convention Center. For more information go to

FIRST ARRIVING is the leading marketing and technology company powering success for fire/rescue departments, law enforcement and EMS agencies, plus industry businesses, associations, and nonprofits. Led by lifelong firefighters and public safety professionals, First Arriving is your partner for tools, resources, and services needed to be a successful, dynamic organization. Our solutions include dashboards, websites, fundraising, recruitment marketing, member management, learning management, and more.

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