Recruitment without retention can create a revolving door in your volunteer Fire/EMS agency. Retention without recruitment will eventually wear down your workforce without a plan to address regular and positive attrition. Retention and recruitment are so interdependent that they must be tackled simultaneously in order to sustain and grow your volunteer emergency services organization.

Fire & EMS is a volunteering opportunity like none other; difficult if not impossible to describe, largely because of the tremendous impact you can have on the lives of others, yourself, and your entire community. Not many volunteering opportunities put the ‘real’ into real world experiences and education like fire and emergency services. Our challenge is to motivate the right audience towards serving with us. So, if you’re not focused on volunteer recruitment and retention, what are you focused on?

Understanding how to plan and implement specific recruitment content will enable you to build relationships with your audience across all social media platforms.