Strategic Marketing Solutions Your Police Department / Law Enforcement Agency Needs to Succeed in Recruitment
First Arriving is your agency’s partner to meet the changing landscape in police and law enforcement recruitment by partnering with you to provide creative marketing and strategic solutions. We partner with your recruitment and leadership teams to engage and drive prospective officers to your department.
WHAT WE DO
Police Recruitment Marketing Strategy
We'll work with your department to identify and create the best strategies and resources to not only recruit but retain passionate police officers -- whether new recruits or lateral transfers looking for a new home with a progressve agency.
Fully-Customized Marketing Solutions
Every agency has unique needs and communities to drive new officers. We'll work with you to identify the best channels to deliver qualified recruits and fully manage your marketing program. From websites to videos, geo-targeted fenced ads to billboards, highly optimized search to social media, First Arriving is built to help your department grow.
Creative Video & Multimedia
We've created hundreds of videos for public safety agencies, industry businesses and associations tailored to meet their specific strategic needs, plus animation and photography. Today's marketing demands creative, compelling multimedia to drive your agency's brand and goals.
Law Enforcement Recruitment-Focused Websites
We'll work with your agency to identify and create the best strategies and resources to not only recruit but retain passionate officers. Showcase every opportunity at your department, your people, and benefits all in one central hub. Plus, websites that look great on every device, are search engine optimized and ready to drive interest and application from qualified prospective officers.
Recruiter Training & Education
Whether you have one recruiter, a team or want to educate your entire department on the key factors in R&R, we have programs to help you that are customized for your specific needs and goals.
Police Recruitment Blog
HOW WE MARKET YOUR AGENCY AND ITS OPPORTUNITIES
SOCIAL MEDIA, SEARCH, STREAMING & MORE
We lead with your search engine optimized website, which will drive recruitment leads, department awareness, and prospect and community engagement. We work with you to identify the demographics you're looking for across search and social media platforms such as Google, Facebook, Instagram and LinkedIn, display advertising, geotargeted/geofenced advertising with exceptional prospect targeting and even your videos featured on YouTube, Hulu and other platforms.
MAIL, BILLBOARDS, EVENTS - YOU NAME IT
Your community needs to know about your organization and its drive to add new recruits in a positive, compelling way. Our programs, customized for each agency, may include direct mail efforts, billboards, event materials such as tents and signage, leave behind cards, vehicle wraps, community signs and much more.
UNIQUE COMMUNITIES, CREATIVE SOLUTIONS
No two department's needs are the same. First Arriving isn't just a vendor -- we're your partner for the long-term success of your organization.
POLICE RECRUITMENT TEAM
WALTER CAMPBELL
Recruitment Strategist
ERIN CRAWLEY
RECRUITMENT MARKETING COORDINATOR
MATT COBB
Law Enforcement Recruitment Specialist
SHANNNON GILLILAND
Chief Operating Officer
KRSITINA GREENE
ASSISTANT DIRECTOR OF RECRUITMENT MARKETING SERVICES
LAUREN KANNRY
PUBLIC RELATIONS MANAGER
