Organizations compete to attract potential leads to their table, so let’s look at some methods for setting up engaging and productive recruitment tables at the recruitment fair or event your volunteer department will attend.

Throughout the pandemic, volunteer fire and EMS recruiters across the nation had to get creative and develop recruitment messages through new means of communication To help overcome those obstacles, some organizations hired social media influencers to help attract and recruit people to their brand. Although TikTok is new, using influencers is nothing new in the recruiting world.

Recruitment without retention can create a revolving door in your volunteer Fire/EMS agency. Retention without recruitment will eventually wear down your workforce without a plan to address regular and positive attrition. Retention and recruitment are so interdependent that they must be tackled simultaneously in order to sustain and grow your volunteer emergency services organization.

Fire & EMS is a volunteering opportunity like none other; difficult if not impossible to describe, largely because of the tremendous impact you can have on the lives of others, yourself, and your entire community. Not many volunteering opportunities put the ‘real’ into real world experiences and education like fire and emergency services. Our challenge is to motivate the right audience towards serving with us. So, if you’re not focused on volunteer recruitment and retention, what are you focused on?

Understanding how to plan and implement specific recruitment content will enable you to build relationships with your audience across all social media platforms.